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Influencers are the most trusted people with high authority in their respective industries. Their words are enough for improving the brand value of any product, service, or small business.

Influencer’s influence on the people is why marketers are building connections with influencers to promote their products or services.

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How to Find Top Influencer with these 5 Best Influencer Marketing Tools: eAskme

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Influencer marketing is not new, yet many businesses, bloggers, and marketers are not using this strategy for one or another reason.

Today, we will discuss;

  • What is an influential influencer?
  • Why should you go for influencer Marketing?
  • What are the tools to find real influencers?
  • How to find influencers on social media?
  • How to Leverage Influencer Marketing?

Let’s start!

What is an Influential influencer?

One thing that you must understand about influencer marketing is that you do not always need celebrities to promote your products or services.

For example; You may think of Kylie Jenner or Oprah Winfrey as the top influencers. But they may not be suitable for promoting web designing products.

In reality, an influencer can be any person who may not be very famous but must have an engaging social media audience.

According to Hootsuite, Social content creators with dedicated followers on social media and the real influencers.

This means that Influencers do not have to be Rihanna, Dwayne Johnson, or Kim Kardashian.

Your top influencer can be a marketer with 10k followers on social media sites like LinkedIn, Instagram, Twitter, or Facebook. He/she is the person who has engaging followers.

She can be an artist on Facebook with an engaged following or a Model on Pinterest.

An influencer can be anyone who has trusted followers and gained authority in their niche.

And, influencer marketing always works.

Reasons Why You Should Choose Influencer Marketing?

Here are the reasons why you should use influencer marketing?


Becoming an influencer is not an overnight thing.

It takes time and effort to build trust among followers.

A single tweet, Instagram post, Facebook share, and LinkedIn mention about your product or service will help you build trust between brand and followers.

Target Audience:

An Influencer on social media channels like Instagram is the person who posts on a dedicated topic or niche.

His followers are those people who are interested in that niche or topic.

If you are also in the similar niche, you should think of collaborating with such an influencer.

The best thing about influencer marketing strategy is that you will get into targeted marketing without managing too many people.


Networking is a great way to succeed.

Establishing collaborations or partnerships will land many opportunities for you to market your brand, improve brand value, gain more followers, build trust and become an influencer.

5 Influencer Marketing Tools:

Now you understand the benefits of Influencer Marketing. It is time to know how you can find Influencer Marketing Tools.

Here are the 5 tools for it;

Alexa Audience Overlap Tool:

Alexa Audience Overlap Tool is a great tool to find brands that share your audience or have a similar audience.

With the help of the Alexa Audience Overlap Tool, you can find popular industry influencers.

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You can also check to rank, overlap score, etc.


Buzzsumo is a premium tool to find a lot of useful information.

You can use Buzzsumo for Content Discovery, Content Research, Monitoring, and to find influencers.

The Buzzsumo Influencer tool lets you search influencers with authority on Youtube, Google Plus, and Twitter.

To search Influencer on Youtube;

Click on “YouTube”

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Enter the Keyword.

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Hit Search.

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And, you will get the result like this.


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Followerwonk is the best tool to find influencers on Twitter.

With the help of Followerwonk, you can check influencers, their followers, ranking, etc.

You will also find out what is working for the influencers with a massive number of followers.


Keyhole is another tool to search for industry influencers. All you need is to use the target keyword to find the influencers.

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You will find the influencers, number of followers, and average engagement.


Klear is an influencer marketing tool.

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With the help of Klear, you can search influencers based on location and target market.

How to Find Influencers on Social Media:

If you are a newbie, then you might now have enough budget to spend on finding influencers.

In this is the case, then you should use social media as an influencer marketing tool to find influencers.

Here are the steps you should follow to find influencers on social networks.

Blue Badge:

You may have noticed a Blue Badge with the name on Instagram or Twitter accounts.

The blue badge shows that the account is verified by the social network.

This also means that the person is a well-known personality.

The blue badge is the indication.

Use Hashtags:

Use hashtags to find the influencers with blue badges.

When using the hashtag, use the target keyword, and you will find the list of people.

Now go for the account with a blue badge.


  • What is the account all about?
  • Number of Followers
  • If the Followers engaging or not?
  • What you are offering is beneficial for his followers or not?
  • Create a list of influencers with the target audience.

Use Keywords:

It is possible to find influencers even without a blue badge.

All you need to find out the number of followers and their engagement on the influencer’s account.

If a person has targeted followers with massive user engagement, then there is no second thought that he is the right influencer for you.

How to Leverage Influencer marketing?

It is not easy to win people’s trust.

Brand and people are both exhausted with apps and spammy sale tactics.

Influencer marketing is still a fresh way to win trust, build authority and gain followers.

Collaborate with the person who has build authority and credibility. Trust the influencers and promote only that product that is suitable for their audience.

If you have any question, share with me?

If you find this article interesting, don’t forget to share it on Facebook, Twitter with your friends and family.


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What is a blogger answers? ›

Expert-Verified Answer

a blogger is someone who blogs,or writes content for a blog and blogging is the act of writing a post for a blog.

Why did you quit blogging? ›

Here are some reasons why bloggers quit after choosing the wrong niche. Picked a niche that's too technical. Picked a niche that they know nothing about and therefore have gotten bored quickly. Picked a niche that they're not truly passionate about.

What do we learn from blogging? ›

Blogging gives students the opportunities to speak their 'unique voices'. Students can practice their communication and conversation skills when they comment on others' postings or reply to others' feedback on their blogs. Blogging can also help students be courteous and thoughtful.

What is a question and answer blog? ›

A Q&A blog post format literally means that the blogger will be answering questions in a single or series of posts. The questions could be a query (from the general public) about the niche and MUST be answered because it is a piece of essential knowledge.

What is a blog simple answer? ›

A blog, short for weblog, is a frequently updated web page used for personal commentary or business content. Blogs are often interactive and include sections at the bottom of individual blog posts where readers can leave comments.

Is blogging in decline? ›

But while the internet has transformed significantly in recent years, we're here to debunk the myth. Blogging isn't dying. In fact, blogging is thriving in 2024 - and remains a relevant and profitable content marketing channel for the foreseeable future.

Why do many bloggers fail? ›

You can fail as a blogger by not reaching out to other influencers and bloggers in your niche. Guest posting is an excellent way to generate links for your blog. Besides, reports show that over 50% of bloggers regularly guest post. One primary reason blogs fail is that they do not have any discovery channels early on.

Are blogs still successful? ›

People absolutely still read blogs regularly. And with the most recent stats, blogging isn't going anywhere for a long time. Blogs are an excellent marketing tool to help you reach your business goals and make more money if you're willing to put in the effort or can pay someone to help you.

What are 3 benefits of blogging? ›

The Benefits of Blogging for Personal and Professional...
  • Improved Writing Skills.
  • Increased Creativity.
  • Networking and Community Building.
  • Career Advancement and Job Opportunities.
  • Developing an Online Presence.
  • Gaining Confidence and Self-Expression.
  • Enhancing Critical Thinking and Analysis.
Nov 6, 2023

What is blogging in short answer? ›

Blogging is the process that implies creating articles, photos, and other forms of content and publishing them on a website. Its characteristics include informal language, a laid-back atmosphere, regular updates, lifehacks, tips, and a high level of customer engagement.

What is the main purpose of blogging? ›

The purpose of a blog is to provide a platform for individuals or organizations to share information, ideas, and thoughts with a wider audience. Blogs can be used for personal or professional purposes, and can cover a wide range of topics, such as lifestyle, fashion, technology, politics, business, and more.

How to write questions in a blog? ›

The first step in writing a Q&A blog post is researching and identifying relevant questions. Start by identifying the topics most important to your audience, and then use tools like Google Trends, Quora, and social media to find the questions people are asking about those topics.

What is a blog question answer? ›

A blog (short for “weblog”) is an online journal or informational website run by an individual, group, or corporation that offers regularly updated content (blog post) about a topic. It presents information in reverse chronological order and it's written in an informal or conversational style.

What is the best question for a blogger? ›

General questions in a blogger interview
  • Describe why you started blogging.
  • What is a professional area you'd like to improve in?
  • Can you provide blogging references?
  • Which bloggers or blogs do you admire and why?
  • Tell me about yourself .
  • What is your favorite thing about blogging?
Jun 24, 2022

What is a blogger? ›

A blogger is someone who writes regularly for an online journal or website. A political blogger might provide weekly commentary on current events. A personal blogger keeps a website which may include diary-like entries, photographs, and links to other sites.

How do you reply on blogger? ›

Sign in to Blogger. Under the blog post you want to add a comment, enter your comment. Optional: To get emails when someone replies to your comment, click Notify me.

Is blogger good or bad? ›

Conclusion. Blogger is a quality blogging solution that makes it easy to quickly set up a blog, create posts and publish content. Its user dashboard is intuitive and includes everything users need to build and manage their blog, such as performance stats and earnings.

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